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House of UGC

UGC · Paid social · Performance creative

MAKING YOUR BRANDA LITTLE HARDERTO IGNORE.

Your next best-performing ad is built from everything the last one taught us. For us, every ad isn't just an ad and it's a process we love getting our hands dirty with.

See our work
Your ad’s main character era starts here
  • Fashion and outfit creator ad
  • Beauty and personal care creator ad
  • Beauty and personal care creator ad

Trusted by

  • Man Matters
  • Be Bodywise
  • Nooky
  • Zixa Strong
  • Centrum
  • MyFitness
  • Emcure
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Videos shipped in a month
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Brands dated
0h
Ad ready

Why House of UGC.Ai?

Less vanity. More ROAS.

Traditional production gives you a few creatives and asks you to hope for the best. AI lets us create more, faster. We bring the strategy, hooks, and judgement — then test, learn, and build on what works. More testing. Better creatives. Less wasted spend. Better ROAS.

Past adsWinners, losers and the numbers behind both
PDPsClaims, objections and the words that convert
Brand assetsFootage, stills and anything already shot
Living briefAngles, hooks and scripts that update as results come in
Creative strategistPerformance strategistProduction lead
Expert strategists
Creator delivering a hook to camera
Product demo frame
Wellness routine frame
Testimonial frame

Finished ads

MetaInstagramSnapchatYouTubeTikTok

Same brief, every channel nothing gets letterboxed into a placement it wasn't cut for.

What do we do

Here’s what happens at our workplace.

We make. We test. We learn & of course, we make it happen.

  • Creator recording a piece to camera in warm light

    Growth Strategy

    Finding things worth saying. Audience research, competitors, angles, hooks, and testing strategy.

  • Creator on a dark background looking into the lens

    Performance UGC

    Making a good amount of ads. UGC, AI creators, product ads, variations, and formats — built for volume.

  • Creator filming in a gym at night

    Creative Testing

    Finding out what people actually like. Hooks, angles, formats, messages. We test them all.

  • Creator portrait against a dark backdrop

    Performance Optimisation

    Turning what works into what’s next. We use performance learnings to guide AI-assisted iterations, create new variations, and keep the creative pipeline fresh.

Portfolio

Work we're annoyingly proud of

Receipts, basically. Scroll the roster.

Process

Don’t marry the first idea. First, date a few.

You might love the hook. But your audience gets the final vote. So we create multiple angles, hooks, formats, and personas — and let performance tell us what deserves another round.

01

Strategy that knows what it's doing

Make what's worth making
Competitor insights, audience behaviour, hooks and angles shape every creative before production begins.
No creative guesswork
We turn performance insights into clear testing objectives, so every idea has a reason to exist.

Living brief

Persona · busy new parentsValue prop · saves an hourAngle · the mess it prevents
Creating ads
  • Savoury garlic blend
  • Smooth creamy texture
  • Mild heat, no burn
02

Creative at your brand's speed

Volume without the headache
Need 10 creatives? 50? 100? AI-powered production scales with your testing roadmap.
AI does the heavy lifting
AI-powered avatars, UGC and production help us create more without traditional production bottlenecks.

Your assets

Brand product still

Our footage

Creator footage frame

AI footage

AI-generated scene
House of UGC
03

Built to find the winner

Test more. Guess less.
Different hooks, formats, angles and messages give your brand more shots at finding what sticks.
Don't marry one idea
We test multiple creative directions instead of betting everything on the first idea that sounds good.
MetaInstagramSnapchatYouTubeTikTok

Delivery queue

Delivered adDelivered adDelivered adDelivered adDelivered ad

The team

People who overthink your hooks.

Creative brains with slightly unhealthy obsession knows what happens in the first two seconds.

  • Chetan Sharma, Co-Founder

    Chetan Sharma

    Co-Founder

    Our numbers guy who turns spreadsheets into smart decisions and makes the data do the heavy lifting.

    Ex-Zomato · Ex-Junglee Rummy · Ex-Fan2Play Games

  • Karan Munjal, Co-Founder

    Karan Munjal

    Co-Founder

    The mastermind with AI thinking hardwired into his brain. His stamp of approval? “This is so crazy”.

    House of UGC · Kurves

Packages & Deliverables

Your CFO might actually like this.

Less overhead. More output. You pay for creative that ships and gets tested not for our office plant.

  • Free Sample

    Bundle 1 — Let’s flirt before we commit.

    Free

    no card, no retainer

    Your first AI ad is on us. 1 AI-generated UGC video for you.

    • Brief & brand intake
    • Creator persona defined
    • Hook + concept
    • 1 AI-generated video
    • 48 hours

  • Starter

    Recommended

    Bundle 2 — Just getting started.

    $800

    per month

    10 fresh AI-generated UGC videos every month. Everything you need to keep your brand creating, testing and staying fresh.

    • Brief & brand intake
    • Creator personas
    • Hooks & concepts
    • 10 AI-generated UGC videos
    • Monthly delivery
    • Creative variations for testing

  • Scale

    Bundle 3 — Things are getting serious.

    $1,200

    per month

    20 videos. More testing. More room to find winners. For brands already spending on ads and ready to turn creative into a proper performance engine.

    • Dedicated creative strategy
    • 20 AI-generated UGC videos
    • Meta Ads + YouTube Ads
    • Performance-led creative testing
    • Bi-weekly performance reporting
    • Bi-weekly strategy calls
    • New creative directions based on performance

Scope is set on the call: creative volume, formats, creators and testing needs decide the number. Start with the free sample and see if you like what lands.

Client testimonials

Dating 100+ brands. Breaking up with none.

  • HOUGC.ai has one of the best testing models we've worked with. They provide us with the best-performing formats for our niche, which we then test through our ads to identify which formats work best for performance.

    Centrum

  • HOUGC.ai brings a performance-first approach to creative. They help us test different formats, hooks, and messaging, so we can quickly identify what's driving results and double down on the creatives that work.

    Emcure

  • What we really value about HOUGC.ai is their testing-led approach. Instead of betting on one creative idea, they give us multiple formats to test, helping us understand what resonates with our audience and what actually performs.

    Be BodyWise

  • Maviks has helped us scale content at volume without compromising on quality or consistency. Their ability to bring fresh formats and ideas that actually work has helped us keep our communication engaging while driving growth.

    MyFitness

Turnaround

Ideas in. Creatives out.

From strategy to screen, we turn insights into test-ready creatives in just 45 hours.

  1. 12HResearch done, testing strategy built
  2. 24HConcepts, scripts & creator personas ready
  3. 36HCreatives generated, edited & quality-checked
  4. 45HWinners identified, next batch sharpened

FAQs

Things you were probably going to ask.

What does HOUGC.ai actually do?

HOUGC.ai is a performance marketing agency built for brands that want creative that performs. We combine strategy, AI-powered production and human creative thinking to create performance-led content from competitor analysis and scripting to production, editing and testing. We don't just make more content. We make content that performs.

What problems does HOUGC.ai solve?

Most brands don't have a content problem. They have a creative performance problem. From creative fatigue and generic UGC to slow production and content that doesn't convert, HOUGC.ai connects strategy, production, testing and learning to solve it. Every creative is built to perform, learn and improve the next one.

What makes HOUGC.ai different from other UGC agencies?

A lot of agencies make UGC. Our difference is what happens before and after the shoot. We go beyond Brief, Shoot, Deliver with a process built around Research, Strategy, Produce, Test, Learn, Iterate. AI makes us faster and more scalable. Human thinking drives the strategy. Performance data makes us better.

Where does HOUGC.ai operate?

HOUGC.ai is a Dubai-based content creation, UGC and performance marketing agency serving brands globally. With AI, remote production and scalable content systems, we help consumer brands scale creative production wherever they are.

How much does HOUGC.ai cost?

Pricing depends on your creative volume, formats, creators and testing needs. The first sample is free and lands in 48 hours, so you can see the work before you talk about a number.

Book a demo

Still reading?

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The loop

The performancecreative loop

Every ad we ship teaches the next one. The engine and the strategists run one continuous cycle analyse, generate, test, learn.

  • Analyse
  • Generate
  • Test
  • Learn